ABSTRACT
The retail industry is a large service platform where national and international manufacturers bring their products to consumers. Today, the retail sector, both bricks-and-mortar and online, is developing and adapting to the changing needs of the customers. Depending on the changing demand patterns of the customers, one can notice that key success criteria of the sector transform as well. Rapid adaptation to changing requirements of the retail sector is necessary in order to survive in the increased competition and to increase the market share among the other companies. In order to analyze the sector in Turkey, retail brands that are selected from the largest 500 companies of Turkey (Capital 500 list) were examined using the relevant success criteria. Key success factors have been chosen from the existing literature about the retail sector. Firstly, retailing was examined in a theoretical framework to better undersand the elements that define the sector alongside technological capabilities of the sector. Additionally the effects of Covid-19 on e-retailing were also evaluated with the purpose of determining the changes forced upon the sector by the pandemic. In the light of the findings, the emerging companies, observed changes and directional shifts, and the size of the competition in Turkish retailing sector are discussed. Success criteria were chosen from the existing literature, and were weighted in accordance with importance ranks obtained through content analysis. Considering success criteria, DEA analysis has been carried out and the efficiency level of the companies has been evaluated. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
ABSTRACT
The retail industry is a large service platform where national and international manufacturers bring their products to consumers. Today, the retail sector, both bricks-and-mortar and online, is developing and adapting to the changing needs of the customers. Depending on the changing demand patterns of the customers, one can notice that key success criteria of the sector transform as well. Rapid adaptation to changing requirements of the retail sector is necessary in order to survive in the increased competition and to increase the market share among the other companies. In order to analyze the sector in Turkey, retail brands that are selected from the largest 500 companies of Turkey (Capital 500 list) were examined using the relevant success criteria. Key success factors have been chosen from the existing literature about the retail sector. Firstly, retailing was examined in a theoretical framework to better undersand the elements that define the sector alongside technological capabilities of the sector. Additionally the effects of Covid-19 on e-retailing were also evaluated with the purpose of determining the changes forced upon the sector by the pandemic. In the light of the findings, the emerging companies, observed changes and directional shifts, and the size of the competition in Turkish retailing sector are discussed. Success criteria were chosen from the existing literature, and were weighted in accordance with importance ranks obtained through content analysis. Considering success criteria, DEA analysis has been carried out and the efficiency level of the companies has been evaluated. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
ABSTRACT
Purpose>The study explores the influence of shopping channels on the hedonic shopping experience, contributing to subjective well-being (SWB) based on the purchased branded product. It also assesses the variations in these effects according to brand luxury. The purpose of the paper is to provide strategic suggestions for building luxury apparel distribution tactics that balance maintaining brand luxury with business growth through both physical stores and digital stores (e-retail).Design/methodology/approach>Based on 418 samples collected in Japan, consumers' perceptions of hedonic shopping value and SWB are examined according to two channel factors, such as physical retail vs e-retail and mono-brand stores vs multi-brand stores. Additionally, the moderation effects of brand luxury are discussed.Findings>Multi-group path analyses reveal that physical mono-brand stores contribute to hedonic shopping value. In addition, this experiential value is found to increase SWB, especially when the brand luxury level is high.Practical implications>These findings suggest that managers should place a high level of importance on consumers' shopping experiences via physical direct retail especially in the case of a higher luxury level, even in today's highly developed digital environment.Originality/value>The current study uniquely discusses the effects of shopping channels and experiences on SWB based on an acquired branded product, i.e., an evaluation of the outcome of shopping behavior and product acquisition. The study also reinforces the importance of physical stores suggested in previous luxury research.
ABSTRACT
The purpose of this research was to learn the extent to which online shopping (with delivery, in-store pick-up, or curbside pick-up) for essential goods (food and beverages, personal hygiene products, household cleaning products, and medications) increased during the first two years of the coronavirus pandemic across demographics in the New England region of the United States, if consumers intended to transform their adoption of online purchases of essential goods into a permanent consumer behavior post-pandemic, and if demographic variables of consumers in New England had any impact on the long-term adoption of electronic commerce for essential goods. No statistically significant evidence was found to conclude that consumers significantly increased their online orders for essential goods during the coronavirus pandemic or estimate increasing the frequency of their online purchases for essential goods after the pandemic is officially declared over. However, there were statistically significant differences among the age groups indicating that younger consumers expect they will buy essential goods online more often than older consumers post-pandemic. Also, males expect to purchase essential goods online post-pandemic more often than females, and married respondents also reported their expectation to continue to purchase essential goods online more often than single respondents. The data also indicated that nearly half of consumers feel that they save time and money when shopping online for essential goods. The findings of this research also suggest that consumers are willing to learn new technology to purchase essential goods online, as well as willing to pay a fee for the service. (PsycInfo Database Record (c) 2022 APA, all rights reserved)